Executive Branding for Consumer Goods & Retail.
Consumer executives are measured by market share, brand equity, and the ability to connect with consumers at scale. We build brands that demonstrate all three.
From Fortune 500 CPG companies to DTC startups, from luxury retail to mass market, we have written executive brands for consumer goods and retail leaders who build brands, drive revenue, and navigate the most dynamic consumer landscape in history.
10,500+
Executives Served
25 Yrs
In Executive Search
100%
Human-Written
4.9 ★
285+ Google Reviews
The Consumer Goods & Retail Market
Consumer Executives Must Prove They Can Build Brands — Starting With Their Own.
The consumer goods and retail industry is in a state of permanent disruption. E-commerce, DTC, social commerce, and shifting consumer preferences have fundamentally changed what it means to lead in this sector. Executives must demonstrate both traditional brand-building expertise and digital-native fluency. Your executive brand must reflect both.
Brand building and market share growth must be quantified with specific metrics
Omnichannel and DTC experience is now expected at the C-suite level
P&L ownership must be contextualized — revenue, margin, and market share
Innovation pipeline and new product launch track records are critical differentiators
International expansion and emerging market experience adds significant value
"I was a CMO at a legacy CPG company and wanted to move to a CEO role at a DTC brand. My resume screamed 'traditional.' The McGehrin Group rebuilt my brand around digital transformation and consumer-first leadership. I was named CEO of a high-growth DTC company within three months."
Chief Marketing Officer → Chief Executive Officer
Direct-to-Consumer
Consumer Goods & Retail Roles We Serve
Executive Branding for Every Consumer Goods & Retail Leadership Role
Chief Executive Officer
Chief Marketing Officer
Chief Commercial Officer
Chief Digital Officer
Chief Supply Chain Officer
VP of Brand Marketing
Chief Revenue Officer
Head of E-Commerce
Chief Operating Officer
Chief Financial Officer
Chief Merchandising Officer
Board Director
Why McGehrin Group
We Know What Consumer Brands Look for in Executive Talent.
Our team has written executive brands for leaders at companies ranging from Procter & Gamble to emerging DTC brands. We understand the difference between a brand builder and a brand manager, between a revenue driver and a sales leader. That specificity is what makes the difference in a competitive market.
10,500+ Executives Served
Across every major industry and function in the C-suite.
20–40% Comp Increase
The average compensation increase our clients see in their next role.
4.9 · 285+ Google Reviews
The most reviewed and highest-rated executive branding firm in the US.
Ready to Elevate Your Consumer Goods & Retail Executive Brand?
Schedule a confidential consultation. No sales pitch. No pressure. Just an honest conversation about your career and whether we are the right fit.
Schedule a Confidential ConsultationConfidential · No obligation · Lifetime revisions included