Tools to Evaluate & Sharpen Your Executive Brand
Three ways to start — choose the one that fits where you are right now.
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Preview — CEO / President (Fortune 500)
Base Salary
$1.2M – $3.8M
Total Comp
$4M – $22M+
Equity / LTI
Included
Why Your Brand Determines Your Comp
The Visibility Premium
Executives with optimized LinkedIn profiles and a professionally written resume command 18–32% higher offers on average — not because they negotiate harder, but because they attract better opportunities before the negotiation begins.
The Headhunter Threshold
Retained executive search firms — the ones filling $500K+ roles — source 73% of candidates through LinkedIn and direct referral. If your profile is not optimized for recruiter search, you are invisible to the firms filling the best roles.
The Hidden Job Market
At the C-suite level, 68% of executive placements are never publicly posted. They are filled through retained search firms, board networks, and direct headhunter outreach. Your brand determines whether you are in that conversation.
The Cost of Staying Still
An executive earning $450,000 who is underpaid by 20% relative to market loses $90,000 per year. Over three years, that is $270,000 in foregone compensation — far more than the cost of a complete executive brand overhaul.
McGehrin Group
America's #1 Executive Branding Firm. 25+ years. 10,500+ executives. Every document written by senior US-based writers — never AI.